Trade fair stand with the focus on quality

Uster Technologies AG, ITM 2018, Istanbul

For USTER Technologies AG, Messerli implemented the trade fair concept at the ITM Istanbul. The centrepiece was a highlight presentation that conveyed the company’s networked technological solutions interactively.

USTER is a leading manufacturer of products for quality control in the textile industry. The products from USTER enable textile producers to manufacture in optimum quality at all levels of the production chain. With the Total Testing CenterTM (TTC), USTER provides a complete quality management system for spinning mills. The highlight presentation at the ITM Istanbul should illustrate the advantages of this solution.

Information meets interaction

Collaborating closely with the client, Messerli conceived the interactive TTC Wall that presents the complex procedures in an understandable way. Conductive interfaces activate projections to illustrate how they all fit together. This gave the advisers on the stand a valuable tool to make the provision of information significantly simple. Visitors were visibly enjoying trying out the TTC Wall for themselves and internalising the functionality of the Total Testing Center concept.

Successful collaboration

In addition to the conception and development work, Messerli was also responsible for implementation on site. With this appearance, USTER was able to further strengthen its position as a leader in technology and innovation in front of a broad audience of specialists. The interactive TTC Wall will also be in use at the forthcoming ITMA Asia in October 2018 in Shanghai.