Marcel Stähle, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
Pilatus Flugzeugwerke AG, EBACE, Geneva
At EBACE in Geneva, Pilatus Flugzeugwerke AG presented the production model of its first business jet, the PC-24. Messerli created a suitable presentation platform with a dynamic, modern trade fair concept.
The central element of the concept – the mock-up of the PC-24 with its versatile 6 plus 2 seating configuration – was perfectly positioned in the centre of the booth. A partially free-floating striped wave pattern skilfully highlighted this presentation and lent the entire space an airy feel. At the same time, the construction effectively split the booth in half, cleverly hiding the functional back-stage area.
In addition to inspecting the 15-metre-long, wingless 1:1 model airplane, which could be viewed both inside and out, the large crowds of visitors were also invited to relax in the comfortable communication and lounge zone. Furthermore, potential customers could also sign up for a tour of the fully functional production model of the business jet on the airfield.
Pilatus’ trade fair appearance brought existing and potential customers together with business aviation professionals, allowing all parties to chat with one another and make valuable connections.
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