A booth that says ‘home’

Raiffeisenbank at Bichelsee, GEWA Turbenthal

At GEWA in Turbenthal, Raiffeisenbank am Bichelsee had a newly designed booth that highlighted home living and regionality. The cooperative presented their current products, services and property study under the claim ‘Because how you live is a matter of the heart – we clear the way’.

In close cooperation with the client, Messerli developed a clearly structured trade fair booth that authentically radiated Raiffeisenbank’s brand values. A game consisting of 50 keys hanging from a board drew visitors to the booth. The goal was to find the right key to open a nearby door – a playful reference to the search for a home of one’s own. Those who succeeded in opening the door got a lovely surprise.
The open-plan booth encouraged intuitive visitor flow and featured strategically placed information areas and an appealing design true to the Swiss bank’s primary colours. Natural materials and living plants gave the space a naturally inviting and homey ambience.

At the integrated ‘Immocorner’, a bespoke display provided important information on the latest property studies and other housing topics, combining personalised advice with informative content and interactive engagement.

The booth and its many features generated visitor interest and conveyed information clearly.