Great strides into the future

Dosenbach-Ochsner AG, various exhibits

The retailer Dosenbach used a modern and functional exhibition booth aimed at attracting young people seeking career paths at six education and training exhibits.

Messerli partnered with the WITWINKEL AG to develop a modular stand that reflected the retailer’s well-known shop design, seamlessly integrating such elements as shoe display shelving, seating and sales counters. An interactive, trainers-activated screen supplied information about brands, career opportunities and application processes. The company also held a fun contest and gave out practical giveaways.

The modular trade show stand allows for easy adaptation to the various requirements and sizes of different exhibits, making it efficient for re-use at future events. Integrated storage in the back wall provides a place to keep giveaways and brochures close at hand.

The trade show booth appealed directly to young people in both its design and communication. It underscored the benefits of training at Dosenbach in clear, youth-orientated language and a fresh look. These benefits, visible on the wall and through appealing illustrations, made the message clear: The first step towards a promising future awaits you here!

The new trade show booth allowed Dosenbach to successfully present its brand to young people and attract potential young employees. The booth’s modular design and the team’s experience with it will allow for efficient use at future trade shows and continued appeal to young talent for their vocational training. Working closely together, we created a dynamic trade show booth that was inspiring and exciting.