In the midst of life

Municipalities Oberuzwil, Uzwil and Oberbüren, Riga

Three municipalities joining forces for one exhibition, while still retaining their individual identities, makes for an exceptional success story. Under the motto ‘In the midst of life’, the Eastern Switzerland municipalities Oberuzwil, Uzwil and Oberbüren, co-hosts of the regional industry and trade fair RIGA, introduced themselves on a shared exhibition space that brought people together, conveyed civic engagement and made visitors feel welcome from the very first moment.

The shared 96-square-metre booth area, located at the entrance, presented all three host municipalities and served as a welcoming starting point to the trade fair. The Messerli-designed space conveyed the partnership of these three municipalities in an appealing way. The booth successfully highlighted the independence of each whilst emphasising the strength of the larger community.

Important local themes, qualities and special features were presented through large-scale fabric graphics on Aluvision panels. This carefully crafted design attracted attention and authentically highlighted the region’s character. The open-architecture layout invited visitors to explore at their leisure, find inspiration and experience the diversity of the three municipalities as they moved through the space naturally.

The booth also featured interactive analogue activities that encouraged personal engagement. A spin wheel served as a fun way to learn about the municipalities and prompted direct exchange with local representatives working the booth. A classic board game featuring illustrations of the city’s landmarks and associations provided an opportunity for conversation and fun. The booth was a source of information and created a personal connection to the exhibitors.

The presentation extended beyond the exhibition booth as well, as Messerli had also developed its central theme and provided giveaways of regional products as a fun way to promote brand engagement. The motto ‘In the midst of life’, which visitors encountered upon entering the centre, left a lasting impact. The result was an appealing and approachable booth that authentically conveyed the values of the three municipalities, raised awareness of the region, and highlighted the qualities that make it special: high quality of life, team spirit and genuine civic engagement.