A question of presentation

E. Weber & Cie AG and Radiometer RSCH GmbH, IFAS 2014, Zürich

Presenting a broad range of products and services in an effective manner represents a special challenge. In particular, when addressing an expert audience. We successfully achieved this feat several times at the IFAS health care trade fair in Zurich.

Our designers and project managers work with a variety of presentation forms on a daily basis in order to place the products and services of our clients in the limelight and draw the attention of their respective target groups. In doing so, they ensure every offer is presented clearly.

For the IFAS, we had the privilege of designing and implementing the trade-fair stand of the internationally active company Radiometer. The specialist for point-of-care and emergency diagnostics wanted to present its product lines in an expert manner, and to do so required the right setting. Thanks to the stand concept developed by Messerli, the right platform was provided for each product, while still presenting the products as a unit using visual identification elements. Particular attention was given to lighting: back-lit graphical displays on the rear wall of the stand and a curved construction of blue neon tubes ensured the products were shown in the right light.

At the stand of E. Weber & Cie., emphasis was placed on the presentation of the broad product range. Various display windows in the overarching elements showcased the different medicinal products. The spacious stand with several discussion and presentation counters enabled intensive exchanges with visitors. The centrepiece was formed by the centrally located functional space, which assumed the logo’s design language and thus gave it great presence.