Daniel Born, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Bachem AG, CPhI 2015, Madrid
Swiss chemical company Bachem last year wowed visitors to CPhI Worldwide 2014 in Paris with a kaleidoscope presentation of their areas of expertise. The successful trade-fair concept was given a new outfit for this year’s event in Madrid.
Inspired by the way that chemical structures are visually represented, the designers at Messerli developed a kaleidoscope which provided an overview of the various uses for the peptides produced by Bachem. Four hexagonal arches were erected over the hospitality area, giving the space a quite unique feel.
The self-supporting modular construction is covered with an opaque fabric, upon which aesthetically appealing microscope images are displayed. For the CPhI Worldwide 2015 exhibition in Madrid this year, a decorative wall which also featured a hexagonal design was added to the stand. As well as being a visual highlight that was in harmony with the rest of the stand, the wall also served a practical purpose, providing a display space for booklets and brochures.
All of the individual elements of the stand were designed so that they can be reused and always fit together perfectly. The result was a striking trade-fair stand which integrates seamlessly into the company’s corporate communication and effectively communicates its message.
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