Strive for the best!

Agathon AG, EMO, Hannover

In a world where productivity is the standard and precision the key to success, Agathon AG is a leading global manufacturer of high-tech laser and grinding machines as well as precision parts. With over 100 years of experience, Agathon continues to inspire the industry with their innovative approaches.

At EMO HANNOVER, Messerli created an impressive trade fair booth concept for the Swiss company over a total area of 104 m². The booth design clearly reflected the character of the company, while the logo on the screen and the clever colour concept made the brand unmistakeable.

The booth was divided into two areas for clear visitor guidance. The exhibition and demonstration space focussed on the impressive presentation of various machines and technologies, while the white laminate flooring emphasized and drew visitors’ attention to the machine parts in three display cases, thereby increasing their impact.

The highlights of Agathon’s trade fair appearance were the two Neo Laser machines and the revolutionary Evo Quinto five-axis grinding machine. Technical details were communicated using analogue columns, while company information was brought to life on screens and displays. Plus, the large Aluvision back wall provided smartly presented insights into “Care 360”, the all-in-one service package for Agathon customers. The integrated LED screen featured an informative image film and allowed potential customers to quickly understand what the company is all about.

Potential customers could also explore detailed information on the company and its services and products at their own pace on the touchscreen console installed for this purpose. However, the booth offered not only an impressive presentation of innovative technologies, but also an inviting bar and lounge where visitors could relax. The oak laminate, wooden pergola, lighting and decoration created a pleasant atmosphere.

The LED screen in the bar area was used solely to introduce Agathon employees from various areas of the company. These individual faces lent the brand a personal touch and created a direct connection to the people behind the innovative technologies. With this impressive trade fair appearance, visitors received meaningful insights into the world of innovation and precision at Agathon AG.